About Tandeep Sangra
Tandeep Sangra is the founder of She Innovates AI and one of India's early practitioners in AI search visibility. (More on the company's founding story and methodology is on the About page.)
She works with a limited number of clients at a time to maintain the quality of analysis and implementation — spanning enterprise and large consumer brands, marketing and advertising agencies (both full-service and boutique GEO/AEO specialists), B2B SaaS and technology companies, retail and e-commerce brands, and financial services and other trust-sensitive industries that need to monitor how AI systems represent them. She is also dedicatedly working on an AI Search Analytics Intelligence Platform.
What Is Tandeep Sangra's Career Background?
Over the past 15+ years, Tandeep has worked with founders, startups, and global businesses across North America, Europe, Asia, and the Middle East — building growth strategies that combine digital marketing, product strategy, go-to-market (GTM), revenue operations, and AI-driven visibility.
Before specialising in AI Visibility, she led initiatives across digital marketing, GTM strategy, product positioning, demand generation, sales enablement, SEO, content strategy, CRM automation, and revenue operations — giving her a practical understanding of how businesses scale from product-market fit to sustainable growth.
Today, through She Innovates AI, she helps businesses, founders, and marketing teams understand how AI systems interpret brands, what influences AI-generated recommendations, and how to build lasting authority in an AI-first digital landscape.
Across her career, she has worked with organisations including Buoyant Cloud Inc., NetSmartz, Envision E-commerce, Softuvo Solutions, Softprodigy, A-1 Technology, and others.
Key Projects & Collaborations
She has worked directly with founders and CEOs across industries and geographies spanning Canada, France, the USA, and Singapore. Current ongoing collaborations include Vertro.IO and BuoyantCloudTech, where she works directly with CEO Amit Malhotra across Canada and the USA.
Past collaborations include Vycab, a chauffeur-driven taxi service in France, where she worked directly with CEO Abdelali Yamani; The Lottery Lab, an informational platform for legal lotteries in the USA, working directly with CEO Charles Weko; Eagle i Security Services, a security solutions provider in Singapore, working directly with CEO Morgan Lee; Lumisque, a skincare brand in the USA, working directly with CEO Lana Kerr; and CO2Lift, a topical carboxytherapy skincare brand.
What Research Has Tandeep Sangra Published?
Tandeep Sangra has contributed two peer-reviewable papers.
Where Has Tandeep Sangra Been Featured?
Tandeep Sangra has been named as an expert speaker and founder across multiple sources, including one official institutional page and two syndicated press releases distributed to Indian news outlets.
Where Has Tandeep Sangra Spoken?
Tandeep Sangra speaks on AI search visibility, Answer Engine Optimization, and the practical implications of LLM recommendation systems for brand strategy. She presents at conferences, industry events, and educational institutions across India — with a focus on the technical and commercial dimensions of AI search that most AI conference sessions do not address.
What Is Tandeep Sangra's AI Visibility Methodology?
Traditional SEO is built around keywords: density, placement, rankings. AI Visibility doesn't work that way — ChatGPT, Perplexity, and Google AI Overviews don't rank pages or match keyword terms; they synthesize an answer and decide, source by source, who's trustworthy enough to cite. Tandeep's methodology — applied company-wide at She Innovates AI as Citation Outcome Engineering — is built entirely around that distinction: entity clarity, structural extractability, and third-party trust signals, not keywords. The full framework is detailed on the About page.
To measure that work, she created the GEO-VIS Framework: six checks (Visibility, Inclusion, Source, Influence, Sentiment, and Intent) that show whether a brand is mentioned, cited, backed by third parties, and recommended. Citation Outcome Engineering is the work; GEO-VIS is how its results are scored. Both draw on her research into how language models choose and cite brands.
Where Is Tandeep Sangra Active in the Community?
Tandeep Sangra participates in practitioner communities where AI Visibility, AEO, and GEO are actively discussed and debated. Active Reddit participation under u/Turbulent-Big-6673 ↗, and weekly LinkedIn publishing at linkedin.com/in/tandeep-sangra ↗ — covering AI Visibility, AEO, GEO, Citation Outcome Engineering, AI Search Advertising (campaign setup, budgeting, and planning), and the specific pain points different industries face in AI search along with how to solve them.
How Can You Work With Tandeep Sangra?
Tandeep takes a limited number of active clients at any time to maintain the quality of analysis and the responsiveness of implementation. Engagements are available via direct booking or via her Upwork profile ↗ with verified international client reviews. Response to all new enquiries within 24 business hours.