Free AI SEO Checklist — 50-Point AI Visibility Audit

Tick each point already in place. More ticks = more AI visibility. Click any item to toggle it.

Section 1: Technical Foundation (10 points)

☐ Site is verified in Bing Webmaster Tools (critical for ChatGPT citation)
☐ Sitemap is submitted to Bing Webmaster Tools
☐ robots.txt does not block AI crawlers (GPTBot, PerplexityBot, Google-Extended)
☐ llms.txt file present at domain root
☐ Site loads in under 2.5 seconds (Core Web Vitals pass)
☐ HTTPS enabled with valid SSL certificate
☐ Canonical tags set correctly on all key pages
☐ Sitemap submitted to Google Search Console
☐ No broken internal links on key pages
☐ Mobile responsive design

Section 2: Schema Markup (15 points)

☐ Person schema on homepage and author pages (name, jobTitle, sameAs)
☐ Organization schema on homepage (name, url, founder, knowsAbout, sameAs)
☐ Service schema on each service page
☐ FAQPage schema on every FAQ section across the site
☐ Article/BlogPosting schema on all blog posts
☐ BreadcrumbList schema on all pages
☐ Schema validated with Google Rich Results Test (zero errors)
☐ Person schema includes LinkedIn and Upwork sameAs links
☐ Organization schema includes Crunchbase, G2, Clutch sameAs links
☐ Service schema includes price, areaServed, and provider
☐ Author schema on blog posts links to Person entity page
☐ WebSite schema with SearchAction on homepage
☐ SpeakableSpecification markup on key answer-format pages
☐ AggregateRating schema on testimonials/reviews page
☐ No schema errors in Google Rich Results Test

Section 3: Entity Recognition (10 points)

☐ Wikidata entry created for the brand or founder
☐ Consistent NAP (Name, Address, Phone) across all platforms
☐ LinkedIn company page and personal profile complete
☐ Crunchbase or AngelList profile created
☐ G2 or Capterra profile created (for SaaS)
☐ Clutch profile created (for agencies/consultants)
☐ ProductHunt listing created (for SaaS/AI products)
☐ Consistent brand name spelling across all platforms
☐ Wikipedia page (if brand qualifies for notability)
☐ Brand mentioned in at least 3 trusted third-party publications

Section 4: Content Structure for AI Retrieval (10 points)

☐ TL;DR summary block at the top of every key page
☐ Every page answers its target question in the first sentence
☐ FAQ sections present on all service and educational pages
☐ FAQPage schema applied to every FAQ section
☐ Statistics and quantified claims present on key pages
☐ Named expert attribution on all content (Author schema)
☐ Content covers topic comprehensively (breadth signals)
☐ No duplicate content across key pages
☐ Internal linking connects related pages systematically
☐ Page titles answer the target query directly

Section 5: Authority Signals (5 points)

☐ Active Reddit presence (answer questions in relevant subreddits)
☐ Active Quora presence (answer questions in your category)
☐ YouTube video content with proper schema
☐ Guest posts on trusted industry publications
☐ Press mentions or media coverage (PRWeb, industry press)

How to Prioritize Your Gaps

If you scored under 20/50: Start with Section 1 (Technical) and Section 2 (Schema). These are the fastest wins.

If you scored 20–35/50: Focus on Section 3 (Entity) and Section 4 (Content). You have the foundation — build the authority layer.

If you scored 35+/50: You have strong fundamentals. Prioritize Section 5 (Authority) and ongoing AI Citation Monitoring.

Want a professional assessment? Book an AI SEO Audit — we'll run your site against this checklist and 20–50 live AI queries to give you a precise gap analysis.

Frequently Asked Questions

We recommend running this checklist quarterly — or whenever you make significant changes to your site. AI systems update their retrieval logic regularly, and new schema types and best practices emerge. Running it every 90 days ensures you stay current.

Yes. This checklist is free to use for your own sites and client work. We only ask that you don't republish it as your own content.

Free AI SEO Checklist — 50-Point Visibility Audit