Evidence-based content optimization that increases your brand's inclusion in AI-synthesized responses — based on Princeton University and Georgia Tech research.
Book Free Strategy Call →Generative Engine Optimization (GEO) is a discipline coined in a landmark 2024 research paper from Princeton University and Georgia Tech. The research established that specific content optimization techniques measurably increase a brand's inclusion in AI-generated responses by up to 40%.
Where AEO focuses on the technical and structural signals (schema, entity recognition, Bing indexing), GEO focuses on the content layer — how your text is written, structured, and evidenced to maximize retrieval by generative AI systems.
The Princeton/Georgia Tech GEO study identified the content techniques that most reliably increase AI inclusion rates. The most impactful were: adding statistics and quantified evidence, using authoritative framing, improving content fluency, and increasing breadth of coverage on a topic. Our GEO service implements all of these systematically across your site's key pages.
We audit your existing content against the GEO framework — identifying every page that should be appearing in AI responses for your target queries but isn't, and diagnosing the specific reason why (missing statistics, thin coverage, wrong structure, no TL;DR, no FAQ schema).
We restructure priority pages for GEO: add TL;DR summary blocks (Perplexity cites these heavily), open paragraphs with direct answers, integrate quantified claims and statistics, add expert framing, and implement FAQ schema on every page.
GEO rewards breadth. We build topical authority hubs — interconnected clusters of content that signal to AI systems that your brand is a comprehensive, citable authority on your subject area. This is different from keyword targeting — it's entity and concept coverage.
We implement a properly structured llms.txt file that tells AI systems exactly what your site covers, who the author is, and what content should be prioritized for retrieval — a GEO-specific technical signal that most brands have never heard of.