Tandeep Sangra: AI SEO Consultant & Founder of She Innovates AI

Who is Tandeep Sangra? Tandeep Sangra is an AI SEO consultant and the founder of She Innovates AI — a consultancy dedicated entirely to helping brands get cited in ChatGPT, Perplexity, Google AI, and Gemini. She specialises in Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and LLM Optimization for AI startups, SaaS companies, and B2B tech brands globally.

Tandeep Sangra

AI SEO Consultant · Founder, She Innovates AI

Google AI Certified · Upwork Consultant · Serving AI Startups & SaaS Globally

Background and expertise

Tandeep Sangra has spent the last three years at the intersection of AI systems and search visibility — studying how large language models retrieve, evaluate, and cite information, and translating that research into practical strategies for brands that need to be found in the new era of AI-driven search.

Her work is grounded in primary research — she runs systematic citation audits across ChatGPT, Perplexity, Gemini, Google AI Mode, and Microsoft Copilot for clients, tracking citation rates, competitive positioning, and the specific technical and content factors that drive measurable improvements in AI visibility.

Credentials and certifications

• Google AI Essentials — certified via Coursera (verify credential)
• Google Project Management Professional — certified via Credly (verify credential)
• Upwork Consultant — active profile serving global clients (view profile)
• LinkedIn — professional profile and published content on AI SEO (connect on LinkedIn)

What Tandeep specialises in

Tandeep's consultancy, She Innovates AI, offers a focused set of services built around one measurable outcome — getting client brands cited in AI-generated answers for the queries their buyers are actually asking:

• Answer Engine Optimization (AEO) — structured data, entity recognition, and content architecture to earn citations in ChatGPT, Perplexity, and Google AI
• Generative Engine Optimization (GEO) — evidence-based content optimisation based on Princeton and Georgia Tech research, increasing AI citation rates by up to 40%
• LLM Optimization — full technical stack: schema markup, llms.txt, Bing indexing, robots.txt configuration, and AI crawler accessibility
• Schema Markup & Structured Data — complete JSON-LD implementation across Person, Organization, Service, FAQPage, Article, HowTo, and Review schemas
• AI Citation Monitoring — weekly tracking of brand citation rates across 20–50 target queries on ChatGPT, Perplexity, Gemini, and Google AI
• AI SEO Audit — 3-day comprehensive audit delivering a citation baseline and 90-day prioritised roadmap, starting at $297

Who Tandeep works with

She Innovates AI primarily serves AI startups, SaaS companies, B2B tech brands, consultants, and professional service firms in the US, UK, and globally. The common thread: buyers in these categories increasingly use AI to research vendors and make recommendations — making AI search visibility a direct revenue driver rather than a nice-to-have.

Specific industries include SaaS, AI product companies, B2B tech, FinTech, consulting firms, healthcare tech, and EdTech.

The She Innovates AI methodology

Every engagement starts with a citation baseline — systematic querying of ChatGPT, Perplexity, Gemini, and Google AI with 20–50 of the client's target queries to establish current citation rates. From there, the methodology follows a four-step process: technical foundation (schema, Bing, llms.txt, robots.txt), entity establishment (LinkedIn, Wikidata, Crunchbase, sameAs markup), content optimisation (TL;DRs, FAQ sections, statistical density, GEO techniques), and ongoing citation monitoring with monthly reporting.

Results are measured in citation rates — how often the brand appears in AI-generated answers for target queries — not in vanity metrics. The average client moves from 0–3% citation rate to 15–25% within 6 weeks of full implementation.