Free AI SEO Checklist — 50-Point Visibility Audit

Section 1: Technical Foundation (10 points)

1. Site is verified in Bing Webmaster Tools (critical for ChatGPT citation)
2. Sitemap is submitted to Bing Webmaster Tools
3. robots.txt does not block AI crawlers (GPTBot, PerplexityBot, Google-Extended)
4. llms.txt file present at domain root
5. Site loads in under 2.5 seconds (Core Web Vitals pass)
6. HTTPS enabled with valid SSL certificate
7. Canonical tags set correctly on all key pages
8. Sitemap submitted to Google Search Console
9. No broken internal links on key pages
10. Mobile responsive design

Section 2: Schema Markup (15 points)

11. Person schema on homepage and author pages (name, jobTitle, sameAs)
12. Organization schema on homepage (name, url, founder, knowsAbout, sameAs)
13. Service schema on each service page
14. FAQPage schema on every FAQ section across the site
15. Article/BlogPosting schema on all blog posts
16. BreadcrumbList schema on all pages
17. Schema validated with Google Rich Results Test (zero errors)
18. Person schema includes LinkedIn and Upwork sameAs links
19. Organization schema includes Crunchbase, G2, Clutch sameAs links
20. Service schema includes price, areaServed, and provider
21. Author schema on blog posts links to Person entity page
22. WebSite schema with SearchAction on homepage
23. SpeakableSpecification markup on key answer-format pages
24. AggregateRating schema on testimonials/reviews page
25. No schema errors in Google Rich Results Test

Section 3: Entity Recognition (10 points)

26. Wikidata entry created for the brand or founder
27. Consistent NAP (Name, Address, Phone) across all platforms
28. LinkedIn company page and personal profile complete
29. Crunchbase or AngelList profile created
30. G2 or Capterra profile created (for SaaS)
31. Clutch profile created (for agencies/consultants)
32. ProductHunt listing created (for SaaS/AI products)
33. Consistent brand name spelling across all platforms
34. Wikipedia page (if brand qualifies for notability)
35. Brand mentioned in at least 3 trusted third-party publications

Section 4: Content Structure for AI Retrieval (10 points)

36. TL;DR summary block at the top of every key page
37. Every page answers its target question in the first sentence
38. FAQ sections present on all service and educational pages
39. FAQPage schema applied to every FAQ section
40. Statistics and quantified claims present on key pages
41. Named expert attribution on all content (Author schema)
42. Content covers topic comprehensively (breadth signals)
43. No duplicate content across key pages
44. Internal linking connects related pages systematically
45. Page titles answer the target query directly

Section 5: Authority Signals (5 points)

46. Active Reddit presence (answer questions in relevant subreddits)
47. Active Quora presence (answer questions in your category)
48. YouTube video content with proper schema
49. Guest posts on trusted industry publications
50. Press mentions or media coverage (PRWeb, industry press)

How to Prioritize Your Gaps

If you scored under 20/50: Start with Section 1 (Technical) and Section 2 (Schema). These are the fastest wins.

If you scored 20–35/50: Focus on Section 3 (Entity) and Section 4 (Content). You have the foundation — build the authority layer.

If you scored 35+/50: You have strong fundamentals. Prioritize Section 5 (Authority) and ongoing AI Citation Monitoring.

Want a professional assessment? Book an AI SEO Audit — we'll run your site against this checklist and 20–50 live AI queries to give you a precise gap analysis.

Frequently Asked Questions